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[Why I Joined Teracy] Beyond Efficiency: Putting "People" Back at the Center

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Oct 21, 2025

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Over the past decade of working in design and art direction, I’ve gradually learned to make peace with “solitude.”

It isn’t an enemy; it’s more like a desk lamp, illuminating what I truly care about in my work.

I’ve also come to understand that no two people can ever fully grasp one another—and precisely because of that, every life is unique.

When I’m suddenly struck by a feeling in someone else’s writing, music, or artwork, that synchronous jolt tightens my chest and a simple thought surfaces:

“It’s great to be experiencing this.”

This is exactly what I feel with Teracy.

We live in an age where a single tap can “find” someone.

Messages move faster than emotions, and everyday check-ins or small talk start to look like unnecessary garnish.

We’ve all learned to stick to the point.

Efficiency has improved, but everything outside the bullet points—the rambling asides, the small gestures of care, even the absurd little jokes—has slipped away.

I miss those things, because they’re the real glue between people.

What’s interesting about Teracy is how it builds those “invisible interaction signals” into the product.

It isn’t just another chat room; it’s more like bringing everyone into the same room.

Even across the internet, you can sense that someone is there
—focused at their desk, getting up for a moment, or simply breathing quietly.

The atmosphere feels like a college dorm where everyone’s doing their own thing, yet you can look up and ask, “What’s for dinner?”

You don’t have to manufacture topics; communication just begins.

Bring that air into work, and many of the hard-to-say things—many delayed syncs—start to happen more easily.

Back to the beginning: for me, Teracy was just a design project.

I was invited to build brand assets—one task, one folder, one Slack group.

As a designer, I followed the workflow: switching between projects, surviving in the space between pings and emails, staying professional through calls and meetings.

But here’s the curious part: as I spent time with the Teracy team online and offline, it quietly shifted from a “tool” into an “environment.”

I found myself opening it not because I had something to deliver, but because I wanted to return to that shared space, or simply to check out colleagues’ fun avatars (Tim recently changed his profile photo to Shohei Ohtani lol).

I needed the sense of presence it provides.

Tim Changed the icon to Shohei Ohtani!

Teracy Brand Creative: Teracy Font


Over time it became indispensable to my process—like type and grids—helping me keep tempo, stay connected, and preserve the human touch.

Later, Teracy invited me to join the brand team.

Honestly, the decision wasn’t difficult, because I’d already seen a longer-horizon question inside it.

"After the information deluge,
how do we put “people” back at the center of relationships?"

If a product can care for the subtle signals that efficiency ignores, remote work stops being just “working from home” and becomes truly working together.

That’s practical—and a little romantic

Peter Chang

Creative Director

Creative Director

Creative Director

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  • Made with craftsmanship 🧡 from Kyoto, Japan 🇯🇵

  • Made with craftsmanship 🧡 from Kyoto, Japan 🇯🇵

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  • Made with craftsmanship 🧡 from Kyoto, Japan 🇯🇵

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  • Made with craftsmanship 🧡 from Kyoto, Japan 🇯🇵

  • Made with craftsmanship 🧡 from Kyoto, Japan 🇯🇵

  • Made with craftsmanship 🧡 from Kyoto, Japan 🇯🇵

  • Made with craftsmanship 🧡 from Kyoto, Japan 🇯🇵

  • DOWNLOADS

  • DOWNLOADS

  • DOWNLOADS

  • DOWNLOADS

  • DOWNLOADS

  • DOWNLOADS

  • DOWNLOADS

  • DOWNLOADS

© Teracy, Inc. 2025

  • Made with craftsmanship 🧡 from Kyoto, Japan 🇯🇵

  • Made with craftsmanship 🧡 from Kyoto, Japan 🇯🇵

  • Made with craftsmanship 🧡 from Kyoto, Japan 🇯🇵

  • Made with craftsmanship 🧡 from Kyoto, Japan 🇯🇵

  • DOWNLOADS

  • DOWNLOADS

  • DOWNLOADS

  • DOWNLOADS

  • DOWNLOADS

  • DOWNLOADS

  • DOWNLOADS

  • DOWNLOADS

© Teracy, Inc. 2025

Privacy policy

Terms of use

Security

English